Writing

Sentence case

For titles, headlines and sub headlines, we use sentence case

No - GBE Trades Energy

Yes - GBE trades energy

Writing GBE

Although the wordmark is lowercase, when writing GBE, it’s written in all caps to recognize that it’s an acronym.

No - Did you know gbe energy has 2 offices?

Yes - Did you know GBE Energy has 2 offices?

The word energy

When referring to the company name for the first time in a document write GBE Energy except when the word energy would appear twice. For second instances write GBE only.

No — At GBE Energy we trade energy.

Yes — At GBE we trade energy.

No — At GBE we believe in living with vitality.

Yes — At GBE Energy we believe in living with vitality.

No - At GBE Energy we believe in living with vitality. The close proximity to the Canadian Rocky Mountains allows GBE Energy employees to explore endlessly.

Yes - At GBE Energy we believe in living with vitality. The close proximity to the Canadian Rocky Mountains allows GBE employees to explore endlessly.

Canadian spelling

Canadian spelling combines British and American rules and adds some domestic idiosyncrasies. When in doubt, apply the British version of the spelling.

No — Our primary color palette contains Saffron.

Yes — Our primary colour palette contains Saffron.

No — Our head office is located in the center of Calgary, Alberta.

Yes — Our head office is located in the centre of Calgary, Alberta.