Color
Primary
We built a brand colour palette that represents the natural world in all of its dynamic beauty and power. The primary palette is inspired by the healthy benefits of Saffron and the Chinese Sacred Lily.
Name: Saffron
HEX: E7BF1F
CMYK: 11/22/93/0
RGB: 231/191/31
Name: White
HEX: FFFFFF
CMYK: 0/0/0/0
RGB: 255/255/255
Name: Black
HEX: 000000
CMYK: 75/68/67/90
RGB: 0/0/0
Secondary
The secondary palette is inspired by earth’s natural resources and the tenacity of the Chinese Violet. These are intended as accents or to define a product line or list of services.
Name: Sand
HEX: EAE8E1
CMYK: 7/6/10/0
RGB: 234/232/225
Name: Violet
HEX: 776274
CMYK: 55/61/39/13
RGB: 119/98/116
Name: Clay
HEX: DD7230
CMYK: 10/67/96/1
RGB: 221/114/48
Proportion
Use the guide to achieve the ideal color proportions. It’s important that nothing ever looks too dark or too Saffron.
