Logo
Color
Typography
Writing
Applications

Typography

Typography enhances the personality of the brand. Two, cross-platform, font families are used for communication; Poppins and Roboto.

Titles, headlines and sub-headlines are Poppins Semi Bold (Poppins weight 600 online). Body copy, buttons, legal are Roboto Regular (Roboto weight 400 online).

Font size is used to distinguish between pieces of information. Use the rule of Augmented Fourths for type scale (x 1.414). All fonts are 1.3 leading.